MASTODON's 'Crack The Skye' First-Week U.S. Sales Projection

March 26, 2009

According to Hits Daily Double, the companion web site of music industry tip sheet HITS, MASTODON's new album, "Crack The Skye", is on track to move between 30,000 and 35,000 copies in the United States in its first week of release.

MASTODON's 2006 CD, "Blood Mountain", came in with just over 24,000 units — significantly more than the 8,000 first-week tally registered by its predecessor, 2004's "Leviathan" — which put it at No. 32.

Video footage of MASTODON's in-store performance on Tuesday, March 24 at Criminal Records in Atlanta can be viewed at The Silver Tongue.

"Divinations", the new video from MASTODON, is available below. The clip was helmed by director Roboshobo (a.k.a. Robert Schober; METALLICA's "All Nightmare Long"),who previously worked with MASTODON on the "Sleeping Giant" video, and it depicts the bandmembers on a rock 'n' roll mission, trudging through the frozen tundra. "We're climbing a mountain looking for a creature named Brent," guitarist Bill Kelliher told HeadbangersBlog.com. "We were mountaineers — explorers, like in John Carpenter's 'The Thing'."

"It's a really fun video," added guitarist and vocalist Brent Hinds. "I'm an old cavemen trapped in a block of ice. Explorers find me and they put the flying V [guitar] up to the ice and it melts me. I grab the guitar, do the solo and then I kill them."

MASTODON will embark on a spring U.S. headlining tour in support of "Crack The Skye". The band will perform the album in its entirety along with career-spanning surprises and plenty of visual stimulus in store. This first tour behind the groundbreaking new album will sweep across the U.S. and Canada, playing to smaller theaters and clubs to insure a maximum and up-close intimate environment in which to be exposed to brand new songs and old favorites for MASTODON fans. Support on the trek will come from KYLESA and INTRONAUT.

MASTODON bassist Bill Kelliher told Billboard.com about the band's decision to play the new CD in its entirety, "there's something about ["Crack The Skye"] where it would be weird to leave a song out. We'll incorporate a whole stage show, which will hopefully make it even more exciting for kids to come see and more visually stimulating." The band is also hoping to make a short movie from all the songs, which Kelliher hopes will be MASTODON's version of "The Wall".

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